Digital marketing strategies for financial services
Financial services have been inferior compared to consumer technology in ramping up their modernizing factor.
1. Create well-planned and easy to navigate websites
If you are following multi-channel digital marketing, it is requisite to understand that the experience should be uniform across all the channels. Also, you need to employ a frictionless UI and UX user experience to ensure that your customers do not find it cumbersome. Even financial organizations can stick to a consistent application and a website design that is functional and visually rich to propel visitors to spend more time on their platform. Many financial platforms are fast adopting new-age tech innovations such as chatbots to make the overall experience more immersive. It also ensures that users easily find whatever they require. 
2. Plan for Local SEO
If we talk about online content, it is imperative that we talk about SEO (Search Engine Optimization). Finance, being a highly competitive niche, further makes it harder for brands to gain the trust of their customers. It would be best to curate a mix of SEO and PPC (Pay-per-Click) advertising to gain maximum visibility. Create meaningful content, and you can even rank on SERPs, which will further boost your lead generation game
3. Content marketing
The pandemic has proven the power of content to the world. With the internet spreading its wings, content marketing is one of the most powerful ways to leverage your business endeavors. Digital marketing for financial services involves prioritizing the creation of updated content regularly and prioritizing it rather than thinking it to be the second fiddle. Develop a clear content plan, optimize it regularly, and have a clear focus on what you are looking to achieve. 
5. Mobile marketing
Financial services-based organizations to focus on their mobile-based digital marketing endeavors and optimize them.  These organizations first build a UI for the mobile ecosystem and then update it for bigger screens. It is a proven performer and has garnered more engagement than their PC or laptop-dedicated strategies.

6. Educational videos
With the internet becoming more widely available and getting cheaper, people’s preferences have started shifting from text-based content to graphics-based one. Irrespective of our age, we are always learning something new. Most of the people around us fall short when it comes to financial knowledge. So it is imperative for organizations to impart value to their users by creating educational videos. It will help them find you bankable and a proficient brand, working towards their betterment. 
7. Social media marketing
It is no secret that the world is on social media. You look around, and you will find a majority of people investing themselves in at least one social media platform. It is, therefore, an intrinsic part of every digital marketing roadmap. For financial services, social media marketing is more about connecting with customers. Plus, a strong social presence will boost its chances of generating more substantial leads and growing its customer base.
8. Invest in email marketing
Email marketing, though one of the oldest forms of digital marketing for financial services, is still a competitive option for generating lead, use the data you collect from your marketing team, and create a proper email marketing strategy. Start by determining your target audience, bifurcate it based on set criteria, and set up personalization strategies for each resulting group. It will gradually help you in improving engagement. 
9. Get positive customer reviews
9 out of 10 customers believe in reading online reviews before pressing the BUY button. It is a clear sign that they are an integral part of decision-making and impart significant trust in the customer about the brand. Finance, being more critical than most other avenues, has customers having higher reluctance in trying new, unknown brands. So it would be best if you encourage your clients to share their feedback online. If they opine an unfavorable view, you must be quick to resolve their issues. 
10. Engage with your audience
The most vital element here is understanding their language and understanding ways best suited to have them hooked. Today’s generation consumes exciting content and is attracted by exceptional experience, rewards, and convenience.