SEO - Frequently Asked Questions

1. WHAT DOES SEO STAND FOR?

SEO stands for Search Engine Optimization. SEO services will make your website highly relevant to your target audience so that Google will rank you highly in search results by those users. This may include using specific keywords, having fresh content, and more.

SEO is constantly evolving and getting on the first page of Google is challenging. Effective SEO can help your website not only rank more highly in Google but also draw in ideal leads and ready-to-buy customers much more affordably than traditional advertising. That’s why working with the right SEO companies is so important.

2. HOW DO YOU APPROACH SEO TO DELIVER RESULTS?

Our approach to search engine optimization is to combine website optimization with a high-quality website design to get you the results you need. Google watches 200 or more signals for each website, both on-page and off-page.

When SEO is done right, your website doesn’t just attract traffic, it brings in ready-to-buy leads on a regular basis. That’s why the right digital marketing agency is a perfect partner for your success.

As a top SEO company, we only use white hat, ethical SEO strategies that are in line with Google’s guidelines. Businesses that use black hat or grey hat SEO approaches will eventually be caught and penalized, and we don’t want that to happen to you.

3. HOW WILL YOU ADAPT SEO STRATEGY TO OUR INDUSTRY AND NICHE?

We create a unique SEO plan based on your specific business needs. That includes researching your target audience, competitors, and current SEO standing. We do keyword research to discover what your ideal customers are searching for and incorporate that into your website.

Whether you need B2B SEO or work in another small business niche, our digital marketing agency knows that you have a unique approach to your industry and your customers. We want to bring that out. Our goal is to help your business grow and impact your community.

4. HOW LONG WILL IT BE UNTIL WE CAN EXPECT TO SEE SEO RESULTS?

Search engine optimization is a long-term process. A high-quality SEO expert in can generally help you get results within the first six months, but it can take a year or more to see the big changes you’re hoping for as we work on optimization and link building. You’ll receive monthly reporting so you can see the progress toward your desired results.

Remember, at our SEO agency the goal is to make your website a 24/7 sales agent that people are drawn to. When your SEO campaign is successful, you’ll see an improvement in sales and profits that will be worth the wait. At Local SEO Search, our hope is to partner with you over the long term to help you succeed.

5. DOES A SUCCESSFUL COMPANY NEED SEO?

If you’ve been in business for decades, congratulations! You might be starting to think about next steps in your business and your life.

If you’re looking to sell your business in the near future, you definitely need SEO. When a prospective buyer looks at your company, they’ll value it based on several factors. Google ranking is a significant element. You may have long-term customers, but it’s possible they are loyal to you and wouldn’t stick around for a new owner.

Are you planning to continue your business or hand it to a new generation? You still need SEO, including optimization and link building. Anytime anyone looks for a product or service, they use Google to do it. Being optimized will help set your business up for stability, growth, and expansion for many years to come.

6. HOW SHOULD SEO FIT IN WITH YOUR OVERALL MARKETING STRATEGY?

SEO and link building should be incorporated into your larger marketing strategy. This means working with a marketing agency and taking the following steps:

  • Keep your brand consistent across your website, social media, and print materials
  • Write for your target market on every platform
  • Use the same keywords and central concepts throughout your marketing
  • Stay updated on changes in digital marketing and SEO tactics
  • Maintain excellent site speed and security
 When you follow these principles, you’ll have a cohesive digital marketing strategy that incorporates SEO along with any other digital outreach you’d like to use to increase online traffic to your local business.
 
7. HOW ARE KEYWORDS AND SEO RELATED?

When you use SEO to attract your target audience, you want to speak the same language they do. This means using the same words and phrases on your website that ideal customers enter into Google’s search box. These words and phrases are your SEO keywords.

When you have the same keywords on your website that people search for on Google, it’s natural that Google would rank you highly in search results. You’re showing that you’re a highly relevant resource for those users. Using the right keywords also helps you relate to your audience and shows you understand their needs.

8. HOW DO I KNOW WHICH KEYWORDS WORK FOR MY BUSINESS?
  • There are four steps to choosing the right keywords for your business:
  • Think like the customer. What types of words or phrases do they use to search for your product or service? What needs do they have?
  • Use Google’s Keyword tool to target relevant keywords that have good volume and moderate competition
  • Focus on long-tail and local keywords to attract ready-to-buy local customers
  • Analyze your results and adjust your optimization as needed.
 HOW DO YOU CONDUCT KEYWORD RESEARCH?
        There are several ways to conduct and manage keyword research:
  • Use Google’s keyword research tool for free
  • Purchase paid keyword tools to help you target the best ones
  • Focus on keywords that are relevant to the topics you target
  • The most valuable keywords are those that customers use when they are most ready to buy
  • Test and measure your results
When you take these steps, you’ll have valuable keywords that help you draw in the right traffic and boost sales.
9. HOW DO YOU APPROACH LINK-BUILDING AND INFLUENCER MARKETING?

Link building is all about finding pages that will provide high quality backlinks to your website. As a top SEO expert, these are some of the steps we take:

  • Finding high-quality directories to list your business in
  • Connecting with blogs that have similar audiences and building relationships that can lead to links
  • Working with influencers to build a relationship and ask for links and mentions

The efforts of link-building and working with influencers take time but can make a big difference in your digital reputation and brand.

10. WHAT TOOLS DO YOU USE?

At Local SEO Search, we use a variety of SEO tools for our content strategy. For instance:

  • Google Analytics and Search Console
  • Google Keyword Planner
  • Semrush
  • Ahrefs
  • Surfer SEO
  • Plerdy
  • Screaming Frog
To use these tools well takes experience and expertise. Each in-house Toronto SEO expert provides both, which is why we are a top SEO company in Toronto.
11. HOW DO YOU REPORT ON PROGRESS AND WHAT DOES IT LOOK LIKE?

The bottom line for all digital marketing projects, including SEO advertising, is how well it’s working. No SEO management company should hide progress reports from clients, and we are fully transparent.

We offer a monthly ranking report to every client so you can see how your SEO is progressing and how your traffic and leads are growing over time. This report shows each keyword and whether it moved up or down in the last month.

Local SEO Search can also provide an overall report comparing progress from your first month with three months and seven months in. Finally, we provide an annual report for every client.

12. HOW MUCH DO SEO SERVICES COST?

It depends on your business needs. Your physical location, the level of competition in your industry, and how many keywords you want to rank for all play a part in the cost of SEO services. We put customized SEO packages together to position you to succeed.

Our packages may include social media, content creation, and more. Everything you need is included.

13. HOW LONG DO I HAVE TO COMMIT FOR?

Online marketing with SEO is not a quick fix — instead, it’s a powerful long-term strategy. We ask our customers to commit to 12 months at a time so that we can ensure you see the results you’re paying for. There’s no point in making the investment if it doesn’t bear fruit!

We’re as committed to you as you are to us. You’re in this for the long haul and so are we. Your account manager will give you regular reports on your progress, and you’ll be amazed at the return on investment you’ll see.

14.WHAT DO YOU NEED FROM US TO BE EFFECTIVE?

The most important element, which we work hard to maintain, is trust. As your SEO experts, we will access every section of your website in order to detect and fix errors as well as optimize for specific keywords.

We also need timely approval of new content, such as new web pages and blog posts, when we send it to you for review. The more quickly new content is approved and uploaded, the better your website will do.

15. DOES SOCIAL MEDIA IMPACT SEO?

The effect of social media on SEO isn’t very well understood. We do know that YouTube videos rank highly in search results and that social media can bring in significant website traffic.

However, your social media accounts don’t necessarily directly affect your search engine rankings.